Innovation Capability Building: Developing an Innovation Pipeline for $40M Automotive Products Division of $50B Global Publicly Traded Organization

Results Narrative Summary

Twelve members of the company from executive leadership, marketing, sales, product management, legal, and development, attended a 4-day accelerator session facilitated by Innovation Master black-belts. 200+ line of business ideas generated. 20 presented to consumers as part of an Interact Customer Feedback sessions.

Ten (10) ideas down selected to development. Five (5) ideas killed or combined to create three (30 new product offerings in development with a leap innovation top line revenue potential of $10M+ to the client.

Three (3) Products commercialized and on store shelves generating top line revenue that will exceed $12M+ annually.