Customer Journey Mapping (CJM): Why, What, & How
A 1-3 day session that provides the very basics on CJM strategy and tools that will help accelerate your organization’s growth.
Map the journey to learn and improve.
Building from skills learned in Customer Experience (CX) sessions, at this live or virtual workshop you’ll experience the fundamentals of CJM to help you find your way. In order to know how to improve your CX, you need to create a roadmap to start.
In this live or virtual workshop you’ll learn the very basics on:
- Journey Mapping (Basics as an growth acceleration tool)
- Steps to evaluate and create customer or user personas.
- How to map and score your customer journey to determine areas of improvement.
- How to communicate improvement and put action plans together based on the journey maps.
- How to take a journey map to actionable steps for improvement.
- Journey Mapping Systems Basics Skills
- Design Thinking Introductory Skills (Empathy – Define – Ideate – Prototype – Test) and application to journey mapping
- HFX Introductory Skills (Hacking for X Using Mission Model Canvas) and application and impacts from journey mapping
How It Works
This course gave basics on CJM, some simple tools, and how I can apply it back at my organization.
The visual approach and simple scoping methods really help me understand what my customers are experiencing when the engage with us.
Understanding persona's and how to create them was really helpful for me.
Learn More
Reach out to us and Learn More about this Event!