Develop Innovation Pipeline of Consumer Product Ideas

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Client Case Story Snapshot

Who

$100M Division of a Privately Held $5B Consumer Products Company

Goal

Develop a strong innovation pipeline of several $5M ideas

How

Innovation Systems Accelerator Session

Delivery

Results Narrative Summary

The result was to help spur a direct and clear increase in idea quantity during the first 2 days of the CREATE session earlier this week. The CREATE innovation team generated 160 ideas, nearly 40% more than past projects. Quantity breeds quality; so….we saw that play out as we ended up with six ideas that were unique enough to go right into the weekly project meetings, where we seek to move those ideas to a “go” for product development in 8 weeks.
SVP, MarketingConsumer Goods Company
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