Develop Innovation Pipeline of Ideas

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Client Case Story Snapshot

Who

Division of a Privately Held $33B Consumer Products Company

Goal

Develop a strong innovation pipeline of ideas for development beyond +18 months

How

Innovation Systems Accelerator Session

Delivery

Results Narrative Summary

With a cross functional internal team an Innovation Systems accelerator session was conducted to generate a pipeline of ideas for development. The first day generated 120+ ideas that were then selected to 16 to present to consumers. Over the next 2 days the ideas were refined to a total of 10 with a $400M top line revenue potential to move into
development.

The Team did in 4 days what it normally takes 6-9 months to do.
SVP, MarketingConsumer Packaged Goods Company
Design to Cost Process Development
Develop Innovation Pipeline of Consumer Product Ideas
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